Growth-Oriented Product Marketer, Blogger, and Content-Obsessed Online Educator

 Welcome to my website! I’m glad you’re here. Everyone needs to build a personal brand. I help coaches, consultants, ambitious career professionals, and small business owners with their brand clarity, target audience, content strategy, and funnels. Attract the clients you want. Build a loyal following. Convert them into forever customers.

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On my show, I interview business owners who are bold, empowered, courageous, and quite SASSY. Follow their inspiring advice so you can love Mondays again!

Listen to the Podcast

Why I Regret Not Building a Personal Brand Ten Years Earlier

It’s not something you can afford to ignore anymore Photo by MaddiesCreation on Unsplash Do you roll your eyes at social media influencers and think they are mostly pathetic, attention-grabbing fake people? While clearly, some are cringe-worthy, times...

Why Marketing is More Important than Sales

Ending the Debate Once and for All Photo by Ameer Basheer on Unsplash Every CEO will tell you that Sales is essential to the business. I’d agree but not before Marketing. Marketing has long been misunderstood as a “nice-to-have”, especially in the pre-Internet era....

Why Viral Posts Are the New Stupid

Image: @brandialxndra for UnsplashAs a marketer, the number one question I get is “How can I get popular?” This translates in people’s minds into two things: Growing a large following Having your posts get a large number of views and likes This goal is understandable....

When You Feel Like What You Do Is Never Enough

Image:marcos-paulo-prado for Unsplash Life in the fast track can really suck too. I’m talking about life under constant pressure with the demands and responsibilities that go with it. Cell phone always buzzing, emails piling up, full agenda, putting out fires, from...


Image: dollar-gill for Unsplash “Maybe It Will Work Out This Time.” Have you ever said that to yourself? Starting a new job, interviewing for the 100th time, getting married for the 2nd time or more, dating a new person, starting a new weight loss program, switching...

HOW TO GET UNSTUCK: The Road Back to Positivity and Purpose

Image: Eduardo Flores for Unsplash   How do you know when you're burnt out and you’ve hit rock bottom? You definitely know! You are just so tired, so awfully tired. Your life has unraveled and is no longer sustainable. It seems like a snowball effect. A series of...

Brand Identity

How does your brand look, feel, and sound like? How is your brand unique and authentic? Let’s talk.

Content Strategy

How to best communicate with your audience? How do you organise and schedule your content? I’m here for you!



Content really is king and to become an authority, you need to produce tons of it. Don’t worry; I’ve got a plan!


Marketing Strategy

Design a complete strategy for your brand. Because getting found is everything.

Revenue Streams

 When you start a business you need to set up 3-10 income streams. This is how you build wealth.

Business Coaching

I’m passionate about helping people grow their own businesses.


 Turn your unique skill into a profitable online business that your ideal client can’t wait to discover


What They Say

You want the truth…you want honest answers…you want to hear it how it is…ask Krista. She is a sugar free, no nonsense individual who speaks the truth. She is a voice for those who do not have the courage to speak up. She is a powerful force to be reckoned with while also having a huge heart to serve others. She leverages an incredible intellect with a deep intuition in order to deliver exceptional results. Krista is bold, confident, and will fiercely fight for her clients. I HIGHLY, recommend Krista as a coach, consultant, speaker, and just someone important to know. Book her now…she is on fire!!! 

You need to work with Krista. I’ve partnered with her in a numberof different capacities. Each time, I am amazed by her as a both aprofessional and as a human being. She is sharp, dependable,and KNOWS HER STUFF.

Krista is a unique combination of talent and heart. It is difficult to say whether she is more talented or more loving. The most interesting thing that stands out for me in every conversation with Krista is her passion to make a real difference in the lives of people around her who compromise on their dreams and potential. With the Sassy Method, Krista helps you unfold mental blocks and put things in the right perspective. I highly recommend her!